Yotam Shmargad

Associate Professor

Social Sciences 314B

Yotam Shmargad is a computational social scientist whose research focuses on understanding how digital platforms shape social and political life in the United States. He uses a mix of statistical and computational techniques, including social network analysis, online data collection, virtual experimentation, machine learning, and econometric methods. His research speaks to questions about how social media dampen certain disparities while magnifying others, and how social media can both fuel political polarization and incivility as well as extinguish their flames. Shmargad’s work has appeared in the Journal of Politics, Political Communication, the Journal of Information Policy, the Journal of Political Marketing, the Journal of Interactive Marketing, PLOS One, Social Science Computer Review, and the Journal of the Association for Information Science and Technology, among other venues. Before joining the University of Arizona, Shmargad received his PhD in Marketing from Northwestern University’s Kellogg School of Management.